Karen Chen shapes how Paul Raff Studio’s work is understood and shared. As Brand and Communications Manager, she oversees external communications and develops a voice that reflects the intent and integrity of each project. Her process begins with close study of the decisions, materials and context behind a project, which she then translates into clear, resonant narratives.
Her background spans brand partnerships, talent management and marketing communications. That experience taught her to think about the audience before the output, and to ask what a piece of work should make someone feel before deciding what it should say. She approaches storytelling with care and genuine curiosity about the work and the people behind it, focusing less on how a project looks and more on what it means and how it is meant to be experienced. Her work ensures that the thinking behind each project is as visible as the project itself.